Designed to be Deleted ... and then some

Using Hinge's sarcastic and playful identity, I expanded upon their evergreen campaign, "Designed to be Deleted," by exploring ways to illustrate that message with the Hinge logo and tongue-in-cheek copy.

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​This project explores how a bold brand like Hinge could expand its visual storytelling through a playful, campaign-driven concept. I focused on creating cohesive motion, typography, and layout solutions that extend the brand’s personality while speaking directly to user behavior. The work demonstrates how strategic design can push an existing identity into new, engaging territory.