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Kasual Closet

Brand Identity Design


Kasual Closet:

Brand Identity Design

Year: 2023

Client: Kasual Closet

Role: Art Director, Graphic Designer, Web Design, Social Media Manager

Creative Services:

Art Direction

Web Design


Social Media Marketing

Kasual Closet is an online clothing brand that specializes in versatile graphic tees that effortlessly elevate any look. With a commitment to promoting confidence and self-expression, Kasual Closet aims to become a go-to destination for those seeking a wardrobe that perfectly complements their everyday lives, from casual outings to special occasions. For Kasual Closet's brand identity, I have developed several graphic elements that work together to create a cohesive and recognizable visual language: A logo, color palette, typography system, web design, and social media posts all created with the brand's voice, and message in mind.

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