Kasual Closet is an online clothing brand that specializes in versatile graphic tees that effortlessly elevate any look. With a commitment to promoting confidence and self-expression, Kasual Closet aims to become a go-to destination for those seeking a wardrobe that perfectly complements their everyday lives, from casual outings to special occasions. For Kasual Closet's brand identity, I have developed several graphic elements that work together to create a cohesive and recognizable visual language: A logo, color palette, typography system, web design, and social media posts all created with the brand's voice, and message in mind.