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Waffle House
Rebrand
OVERVIEW
Waffle House:
Good Neighbors
Rebrand
Year: 2022
Client: Waffle House
Role: Art Director
Creative Services:
Brand Identity
Advertising
Copywriting
Package Design
Social Media Marketing
Merchandise Design
Landing Page Design
A full, top-to-bottom rebrand for the iconic and historical southern breakfast chain, Waffle House. The much needed rebrand includes a new logo design, color palette, typography, illustration, package design, merchandise, and external advertising that brings Waffle House into 2022 while retaining its southern charm and memorable brand story of two neighbors joining together to feed their community.

















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