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Waffle House

Rebrand

OVERVIEW

Waffle House:

Good Neighbors

Rebrand

Year: 2022

Client: Waffle House

Role: Art Director

Creative Services:

Brand Identity

Advertising

Copywriting

Package Design

Social Media Marketing

Merchandise Design

Landing Page Design

A full, top-to-bottom rebrand for the iconic and historical southern breakfast chain, Waffle House. The much needed rebrand includes a new logo design, color palette, typography, illustration, package design, merchandise, and external advertising that brings Waffle House into 2022 while retaining its southern charm and memorable brand story of two neighbors joining together to feed their community.

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