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Shea Moisture
Ad Campaign
OVERVIEW
Shea Moisture:
More Than Hair Campaign
Year: 2022
Client: Shea Moisture
Role: Art Director
Creative Services:
Identity System Design
Social Media Marketing
Editorial Desin
Package Design
Motion Design
Copywriting
Iden
Integrated branding and advertising campaign for the haircare company, Shea Moisture. This campaign involves 4 different marketing channels: social media, package design, editorial design, and a brand video. "More Than Hair" Emphasize the importance of Black Hair heritage, which is a foundation of Shea Moisture's legacy. "More Than Hair" reaffirms that Black Hair isn't just an extension of our bodies but, an integral part of Black history and a part of Black culture that traces back to our roots, literally.









