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Shea Moisture

Ad Campaign


Shea Moisture:

More Than Hair Campaign

Year: 2022

Client: Shea Moisture

Role: Art Director

Creative Services:

Identity System Design

Social Media Marketing

Editorial Desin

Package Design

Motion Design



Integrated branding and advertising campaign for the haircare company, Shea Moisture. This campaign involves 4 different marketing channels: social media, package design, editorial design, and a brand video. "More Than Hair" Emphasize the importance of Black Hair heritage, which is a foundation of Shea Moisture's legacy. "More Than Hair" reaffirms that Black Hair isn't just an extension of our bodies but, an integral part of Black history and a part of Black culture that traces back to our roots, literally.