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Iris Van Herpen
Shift Souls Invitation
Print & Production
OVERVIEW
Iris Van Herpen:
Shift Souls Invitation
Year: 2022
Client: SCAD Fash
Role: Art Director
Creative Services:
Printing & Production
Layout Design
Copywriting
A hand-made invitation for a SCAD Fash exhibition, highlighting the works of Dutch fashion designer, Iris Van Herpen. With unique and complex folds, die cuts, foil treatments, and a matching envelope, the invitation focuses on Look 18 from the designer's Shift Souls collection. She is best known for combining themes of technology, science, and architecture with the traditional in her work. I aimed to design an invitation that used the same pattern, color, and overall aesthetic of Look 18, as it represented the themes of her work as a whole.




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