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Iris Van Herpen
Shift Souls Invitation

Print & Production

OVERVIEW

Iris Van Herpen:

Shift Souls Invitation

Year: 2022

Client: SCAD Fash

Role: Art Director

Creative Services:

Printing & Production

Layout Design

Copywriting

A hand-made invitation for a SCAD Fash exhibition, highlighting the works of Dutch fashion designer, Iris Van Herpen. With unique and complex folds, die cuts, foil treatments, and a matching envelope, the invitation focuses on Look 18 from the designer's Shift Souls collection. She is best known for combining themes of technology, science, and architecture with the traditional in her work. I aimed to design an invitation that used the same pattern, color, and overall aesthetic of Look 18, as it represented the themes of her work as a whole.

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