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Ad Campaign



The Bigger Picture

Year: 2022

Client: 23andMe

Role: Art Director

Creative Services:

OOH Marketing

Social Media Marketing

Digital Marketing


Set to launch during Black History Month 2023, 23andMe will tap into the past to show their African American audience that their identities are part of a "bigger picture". For centuries, Slavery created challenges for people of African Ancestry, most notably racism intertwined in the medical field. Today there are severe disparities in biomedical and genetic research for people of African ancestry causing a gap of knowledge in both their family histories and possible predispositions to deadly diseases. 23andMe can provide people of African Ancestry a glimpse into the bigger picture of who they are through biomedical research and genetic testing so they too can live full and healthy lives. 

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